John is open to relocating for the right job at this time. Chicago!? Back to New York or Atlanta? Yes, please.
Born in the rolling hills of Nashville, TN, John’s early fame as a storyteller was, well, a bit exaggerated. He was a compulsive liar—his grandmother an avid skydiver at 75, his father hiking Everest barefoot. When asked why he lied, his answer was simple:
“It just sounded like a better story.”
But when the truth caught up with him, John took a turn for the better. He honed his craft and now transforms nuggets of truth into captivating content. Though he almost became a ninja-cowboy, he heard the health insurance premiums were a bit steep.
When he’s not copywriting, he’s cooking, eating, listening, watching, yapping, traveling, and doing all the things to make him seem more interesting.
Freelance Associate Creative Director (April 2022-June 2023)
Revitalized Cinnabon’s newsletter by reimagining its language, tone, and visual style to drive brand engagement and customer loyalty
Conceptualized and crafted compelling content for social media as part of integrated 360 campaigns that enhanced brand visibility and audience interaction
Client: Cinnabon
Associate Creative Director (September 2021-April 2023)
Crafted a comprehensive social media strategy and creative messaging framework for Corteva, establishing a cohesive brand voice across global platforms
Directed multi-continent campaign productions, leading shoots across diverse markets to ensure brand consistency and high-impact creative assets
Developed innovative concepts for 360° campaigns, including digital banners, YouTube, TikTok, Instagram, influencer partnerships, and executive-facing content, creating an engaging and unified brand presence
Mentored and managed junior creatives, providing guidance on project work and career development to foster a collaborative, growth-oriented team environment
Client: Corteva
Senior Copywriter (July 2019-September 2021)
Mentored junior writers, helping them elevate their craft and grow professionally
Concepted and executed social media campaigns for prominent national brands, driving audience engagement and brand recognition across platforms
Led performance-driven creative initiatives, conducting extensive A/B testing to refine design and copy based on data insights, maximizing impact and ROI for brands
Clients: 7-Eleven, United Airlines, Olive Garden, Chico’s, Equifax, JCPenney, Kroger, Asheville, Discover, Emergen-C, Purell, Robitussin, ChapStick, Randstad, Enterprise, Nexium
Freelance Copywriter (Sept 2018 - April 2019)
Built social media campaigns across Twitter, Facebook, Instagram
for video, social,radio, OOH, newsletter, and animationOrganized productions from beginning to end, managing on set for shoots
Won RFPs with innovative creative solutions and tactical digital marketing plans
Clients: Lavazza, Welch’s Fruit Snacks, Apple & Eve, LifeStyles, SKYN, Go Organically
Freelance Copywriter (Feb – Sept 2018)
Copywriting for SEO-driven content, optimizing messaging to increase organic traffic and improve search engine rankings
Freelance Writer
Editorial, Blog, & Screenwriting (May 2017 – Jan 2018)
Wrote editorial and blogs, and ghostwrote for influencers & bloggers across industries like fashion, wellness, entertainment, and food, adapting tone and style
Cinetic Media NYC
Intern (Feb - May 2015)
Provided detailed script coverage and recommendations for clients and distribution teams, offering insightful analysis to support decision-making and project development.
Go-To Copywriter
(Always)
Bachelor(ette) party emails, birthday invitations, love notes
100% engagement rate